{"id":2,"date":"2016-04-28T23:53:39","date_gmt":"2016-04-28T23:53:39","guid":{"rendered":"https:\/\/vancouver.labs.wsu.edu\/umesh\/?page_id=2"},"modified":"2020-08-27T11:07:17","modified_gmt":"2020-08-27T18:07:17","slug":"home","status":"publish","type":"page","link":"https:\/\/vancouver.labs.wsu.edu\/umesh\/","title":{"rendered":"Home"},"content":{"rendered":"<br \/>\n<section id=\"builder-section-1463704802667\" class=\"row side-left gutter pad-top\">\n<div style=\"\" class=\"column one \">\n<header>\n<h2>U. N. Umesh Ph.D<\/h2>\n<\/header>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-54 size-full\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2020\/08\/umesh-un_0.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><br \/>\nU. N. Umesh<br \/>\nProfessor of Marketing<\/p>\n<div class=\"custom_taxonomy_node\">\n<p><strong>Departments:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/directory.vancouver.wsu.edu\/Marketing\">Marketing<\/a><\/li>\n<li><a href=\"https:\/\/directory.vancouver.wsu.edu\/Business\">Business<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"field field-type-text field-field-email\">\n<div class=\"field-items\">\n<div class=\"field-item\"><a class=\"mailto\" href=\"mailto:umesh@wsu.edu\">umesh@wsu.edu<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-ca-phone field-field-phone\">\n<div class=\"field-items\">\n<div class=\"field-item\">Phone: (360) 546-9760<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-text field-field-building\">\n<div class=\"field-items\">\n<div class=\"field-item\">Located in Classroom (VCLS) 208Q<\/div>\n<\/div>\n<\/div>\n<div>Office Hours: E-mail me for a convenient time to meet or call (online students + others)<\/div>\n<div class=\"field field-type-text field-field-support-staff\">\n<div class=\"field-item\">\n<h2><strong>Education<\/strong><\/h2>\n<ul>\n<li>Ph.D. in Business Administration (Marketing), University of Washington<\/li>\n<li>MBA (Marketing\/Operations Management), University of Rochester<\/li>\n<li>MS (Operations Research), University of Rochester<\/li>\n<li>B-Tech (Mechanical Engineering), IIT Madras<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<div style=\"\" class=\"column two \">\n<header>\n<h2>Research<\/h2>\n<\/header>\n<header>Entrepreneurship; Biases in Decision-Making; Internet and E-Commerce; Quantitative Marketing Models; Statistical Models.<\/p>\n<h4>Selected Recent Publications<\/h4>\n<p>Peterson, Robert A. and U. N. Umesh (2018) <a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/JAMS-Peterson-Umesh-2017.pdf\">\u201cOn Significance of Statistically Insignificant Results in Consumer Behavior Experiments<\/a>,\u201d Journal of the Academy of Marketing Science, Vol. 46, Issue 1, 81-91. https:\/\/doi.org\/10.1007\/s11747-017-0528-7<\/p>\n<\/header>\n<p>Shaffer, Monte, Kevin Chastagner and U. N. Umesh (2016), \u201c<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/jim2E152E0081-page-image.pdf\">International-Innovation Profiles and High-Tech Exports: Panel-Data Evidence that Lone Genius Matters<\/a>,\u201d Journal of International Marketing, Vol. 24, No. 3, pp. 98-120. https:\/\/doi.org\/10.1509\/jim.15.0081<\/p>\n<p>Wallace, David, Jean Johnson and U. N. Umesh (2009), \u201c<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Decision-Sciences-Multi-Channel-Wallace-paper.pdf\">Multi-Channels Strategy Implementation: The Role of Channel Alignment Capabilities<\/a>,\u201d Decision Sciences, Vol. 40, Number 4(November), 869-900.<\/p>\n<p>Salimath, Manjula S., John Cullen, and U. N. Umesh (2008), \u201c<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Decision-Sciences-Outsource-paper-In-print.pdf\">Outsourcing and Performance in Entrepreneurial Firms:\u00a0 Contingent Relationships with Entrepreneurial Configurations<\/a>\u201d Decision Sciences, Vol. 39, Number 3(August), 359-381.\u00a0 The paper won \u201cBest Article of the Year Finalist\u201d at Decision Sciences and was in the running to win the Paper of the Year in Decision Sciences for 2008.<\/p>\n<p>U. N. Umesh, Len Jessup and Minh Huynh (2007), \u201c<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/p60-umesh.pdf\">Current Issues Faced By Technology Entrepreneurs<\/a>,\u201d\u00a0 Communications of the ACM, Vol. 50, No. 10 (October), 60-66<\/p>\n<p>Krieger, Abba, Paul Green and U. N. Umesh (1998) <a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Krieger-Green-Umesh-Decision-Science-1998.pdf\">\u201cEffect of Level of Disaggregation on Conjoint Cross Validations:\u00a0 Some Comparative Findings<\/a>.\u201d Decision Sciences, Vol. 29, No. 4(Fall), 1047-58.<\/p>\n<p>Mishra, Sanjay, U.N. Umesh and Donald E. Stem (1993), \u201c<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Attraction-Effect-JMR-Mishra-Umesh-Stem-1993.pdf\">Antecedents of the Attraction Effect<\/a>,\u201d Journal of Marketing Research, Vol. 30 (August), 331-349.<\/p>\n<p>Umesh, U. N., Robert A. Peterson, Jr., Michelle McCann-Nelson and Rajiv Vaidyanathan (1996), &#8220;<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Type-IV-Error-in-Marketing.pdf\">Type IV Error in Marketing: The Investigation of ANOVA Interactions<\/a>,&#8221;\u00a0<u>Journal of the Academy of Marketing Science<\/u>, Vol. 24, 1 (Winter), 17-26.<\/p>\n<p>Umesh, U. N. (1995), &#8220;<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Predicting-Nominal-Variable-Relationships.pdf\">Predicting Nominal Variable Relationships With Multiple Response<\/a>,&#8221;\u00a0<u>Journal of Forecasting<\/u>, Vol. 14 (December), 585-596<\/p>\n<p>Umesh U.N. and Robert A. Peterson Jr. (1991), &#8220;<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/A-Critical-Evaluation-of-the-Randomized-Response-Method-1991.pdf\">A Critical Evaluation of the Randomized Response Method:\u00a0 Applications, Validation, and Research Agenda<\/a>,&#8221;\u00a0<u>Sociological Methods &amp; Research<\/u>, Vol.\u00a020, No.\u00a01 (August), 104-138.<\/p>\n<p>Umesh, U.N., Kathy Pettit and Carl S. Bozman (1989), &#8220;<a href=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2019\/09\/Shopping-Model-Paper-Dec-Sci-1989.pdf\">Shopping Model of the Time Sensitive Consumers<\/a>,&#8221;\u00a0<u>Decision Sciences<\/u>, Vol. 20, 4 (Fall), 715-729.<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p> <\/p>\n<h2>U. N. Umesh Ph.D<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-54 size-full\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-vancouverlabs\/uploads\/sites\/1346\/2020\/08\/umesh-un_0.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><br \/> U. N. Umesh<br \/> Professor of Marketing<\/p>\n<p><strong>Departments:<\/strong><\/p>\n<p><a href=\"https:\/\/directory.vancouver.wsu.edu\/Marketing\">Marketing<\/a><br \/> <a href=\"https:\/\/directory.vancouver.wsu.edu\/Business\">Business<\/a><\/p>\n<p><a class=\"mailto\" href=\"mailto:umesh@wsu.edu\">umesh@wsu.edu<\/a><\/p>\n<p>Phone: (360) 546-9760<\/p>\n<p>Located in Classroom (VCLS) 208Q<\/p>\n<p>Office Hours: E-mail me for a convenient time to meet or call (online students + others)<\/p>\n<h2><strong>Education<\/strong><\/h2>\n<p>Ph.D. in Business Administration (Marketing), University of Washington<br \/> MBA (Marketing\/Operations Management), University of Rochester<br \/> MS (Operations Research), University of Rochester<br \/> B-Tech (Mechanical Engineering), IIT Madras<\/p>\n<h2>Research<\/h2>\n<p> Entrepreneurship; Biases in Decision-Making; Internet and E-Commerce; Quantitative Marketing Models; Statistical Models.<\/p>\n<h4>Selected Recent Publications<\/h4>\n<p>Peterson, &#8230; <a href=\"https:\/\/vancouver.labs.wsu.edu\/umesh\/\" class=\"more-link\"><span class=\"more-default\">&raquo; More &#8230;<\/span><\/a><\/p>\n","protected":false},"author":2131,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder.php","meta":{"_wsuwp_accessibility_report":[]},"wsuwp_university_location":[332],"wsuwp_university_org":[391],"_links":{"self":[{"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/pages\/2"}],"collection":[{"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/users\/2131"}],"replies":[{"embeddable":true,"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":30,"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":56,"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/pages\/2\/revisions\/56"}],"wp:attachment":[{"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/media?parent=2"}],"wp:term":[{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/wsuwp_university_location?post=2"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/vancouver.labs.wsu.edu\/umesh\/wp-json\/wp\/v2\/wsuwp_university_org?post=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}